Adidas, the company that made your pair of gym shoes and track pants, has purchased Runtastic. It reportedly paid around $239 million to close the deal.
Around these parts, Runtastic is known for having produced a series of great fitness-related apps. There's Runtastic's running app that got the ball rolling, and there are a couple of cycling ones that do the same thing for bikes. Then there are dedicated offerings for pull-ups, push-ups, sit-ups, and squats. Some of Runtastic's apps hone in on specific body parts, such as Butt Trainer, Leg Workout, and Six-Pack Abs.
In a blog post, Runtastic says it will remain its own entity within the Adidas Group. So don't expect Runtastic Pedometer to become Adidas Sneakers Break-In anytime soon. Employees will continue to work out of their current offices in the Austrian cities of Linz and Vienna, along with some workers based a little bit farther away in San Francisco. Runtastic plans to launch another app by the end of the year.